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It's the time of year when we reflect back on the past twelve months and prepare for the upcoming twelve. Hopefully between the joy and the jobs of the holiday season, you can find a little time ...
We all know that the social media marketing world is constantly changing, which means that marketing companies have to be prepared for what is coming next. It is already looking as if 2019 is going to...
The holidays are the perfect opportunity to show gratitude for your clients. In a time when advertising is arguably at it's highest saturation point, cut through the clutter by creating a deeper conne...
December is a very important month for the movie industry. It obviously closes out the calendar year, and it looks to take advantage of the opportunity presented by the colder weather and people wit...
Public Relations & Marketing may not be one of the greatest divides in life – it’s not in the Nature vs. Nurture, Cats vs. Dogs, or Coke vs. Pepsi category – but it is one that will elicit some st...
Have you ever wondered how some people accumulate thousands of likes on their social media posts? In our fast-paced digital world, new strategies for monetizing online are constantly being developed. ...
Are you considering investing in social media video as a marketing strategy for your business? As we move into the new season, a holiday video promotion is a great way to get started! Though some peop...
November is an important month to the box-office annual profile. With the holiday season starting in earnest, Hollywood has big hopes for some hits that will attract families and friends who love add...
A couple of weeks back, we blogged about the importance of tapping various intelligences and learning styles in content creation. As a follow-up, we thought it would be interesting to check with a fe...
Have you ever wondered how companies get their ads to "follow" you around the internet? Or wondered how it's possible that when you find that perfect pair of shoes online they show up on your soci...
In the fast-paced arena of content creation that is fueled by technology innovation and social media trends, it’s not a bad idea to step back occasionally to review some basic foundations of your app...
October is quickly approaching, and what doesn’t October do well? From autumn sports to fall foliage to Halloween parties to the fun of going to the theater for some great movies, October does it all...
As is our practice, once a month at Steven James we ask some of our staff to chime in on a subject or list one of their favorites on any given topic. This month we inquired about any particular sa...
Once again, Facebook-owned Instagram is on the move. In order to stay ahead of the game, you need to be innovative and current on what's trending. The news is that Instagram is creating a new standalo...
Rochester, NY is widely known for its growing arts community. Aside from our vast array of talented local artists who can be found in art galleries and boutiques on eve...
September represents a change in the weather, in the return to school, and in the tone of the American movie industry. The summer blockbusters wind down, but that doesn’t mean that the month is a...
As we do each month, the staff at Steven James shares individuals' favorites. We find it an interesting way to reveal to our clients and potential clients a little bit of our personal side that may i...
We all know that the social media world is constantly changing and adapting. Sometimes the changes are good; sometimes they're bad. Today, we have a little bit of both for you. Twitter has quickly...
Case studies are becoming an increasingly necessary part of your company’s public profile. They are an excellent way to present your organization’s stats, work samples, and approaches in an engaging ...
The summer stretch is on for Movie America! August usually means a last push for a number of big-ticket box-office hopefuls. Being storytellers ourselves, Steven James will give you a rundown of the...
Each month, we dedicate a blog to our Steven James Staff Selections. It might be favorite music, movies, restaurants, a getaway spot, or just about anything else. We like to share ideas and suggesti...
We all know that social media platforms are constantly changing and updating to make it easier for users to get faster results. Well, we are here to tell you that this social media trend continues, wi...
As is every endeavor, content creation is both an art and a science. Different content developers may argue the various aspects of each, but clearly, there is a mix. If we think of the science eleme...
July brings nine nationwide feature films to US screens. As it's summer, this guarantees that most of these films are along the big-ticket thriller or genre line. We are breaking down all of the next...
As is our monthly routine, the Steven James team shares some of our personal favorites. Sometimes it's music, others it may be movies, vacation spots, or any array of insider trading tips! This week...
Many have probably heard, seen, or followed the news in the past few months as CEO of Facebook, Mark Zuckerberg, faced hearings on Capitol Hill in April over the failed rebooting of the Trending Topic...
Capturing the perfect moment on Instagram can prove to be a difficult task. Not only do you need to have a great aesthetic, but lighting, ambiance, composition, and many other factors need to fall int...
June cometh and that means the heavyweight movie season cometh. When we say heavyweight, it usually doesn't mean heavy in terms of content or themes this time of year, but heavy with box-office expec...
With the beautiful weather finally gracing Western New York and the season of wandering soon upon us, we asked our Steven James staff for some of their favorite destinations to visit, whether they be ...
Managing your business's social media page can prove to be both a challenging and time-consuming task. Between choosing which platform to focus on and figuring out what (and when) to post, it is easy ...
In any industry, positioning your business as a thought leader among your competitors should be a key objective of a successful marketing strategy. As a thought leader, your business is on the cutti...
This May represents a cautious ramp-up to the summer season of the
big ticket movies. There are only seven nationwide releases scheduled
for the month, with a lot of others coming out in limited rel...
At Steven James, story is our passion. And stories come in many shapes, sizes, and vessels. Today we’ll look at the kind that come with rhythm and instrumentation and sometimes lyrics, sometimes not...
“SHARON KUNKEL!!!" "JIM PAVONE!!!” This is an exchange I am going to miss. Every Tuesday, Thursday, and Friday no matter what, it was always the same interaction. There was never a quiet day in the of...
New Month, New Movies!
Hard to believe, but a quarter of the year is in the books and we’re starting the spring box-office season. This time of year is always a bit difficult to categorize in the mo...
Strike up the band – actually, the MANY bands that will soon be rolling through Western New York during the always vibrant summer music scene. We’re all about the story at Steven James, and stories t...
With spring approaching quickly, making sure you have these 2018 spring must-have apps for things like gardening, fitness, home, etc. is essential. When the snow clears and the clouds open and we have...
March is a serious month for movie releases, with at least sixteen nationwide releases scheduled and a couple more that may land on screens across the country this month. So, we have no time to wast...
As many have commented and data has shown, video should be the centerpiece of content marketing for social media. But how can we ensure that our content stays visible and relevant in an environment so...
2018 is a crazy time to be alive. The term 'global village' has never been more relevant. No matter where we are in the world, we can find out what's happening on the other side of the planet through ...
Get ready Rochester! The premiere of ‘Two Tickets To Paradise: The Musical’ hits the stage on Valentine’s Day for five performances at the Kodak Center (formerly Theatre On The Ridge), from Wednesday...
We know that some people are all about the football game itself (and they had one of the greatest ever this year); others are about the halftime music (mixed reviews at best this year), and a lot of p...
Steven James is all about the story-telling, and each month we review the stories that have made it all the way to the silver screens across the USA. We focus on the nationwide releases because there...
As many people have already heard, Facebook is making some major changes in 2018, including a change in personal news feeds and shared content. What else is new? The Facebook "watch party." As said by...
As many people have already heard, Facebook is making some major changes in 2018, including a change in personal news feeds and shared content. What else is new? The Facebook "watch party." As said by...
Since the early 2000's, social media has developed into the perfect storm for businesses of all sizes to gain exposure and precisely target their desired audience in a way was not possible before the ...
2018 has arrived! January is always a bit of a strange time in the movie business. Obviously the industry hopes the new year starts out on a strong step, and the awards season is upon us. But with ...
Here at Steven James, we’re all about helping people write a new story to help describe them, define them, and distinguish them. And like so many Western New Yorkers, we are thrilled that our bel...
As the rest of the world has created their individual wishlists for the holidays, you can be sure that Steven James has, too! There is so much that we are going to accomplish in the new year, and we w...
There is just so much to say about social media and how much it has impacted people and businesses over the past couple years. With this said, if your business is not on social media now, 2018 is the...
And down the stretch we come in 2017! Steven James offers our monthly review of nationwide December movie releases, and this is an important time of the year for the movie industry. December is a ...
December is upon us so it’s time for the storytellers at Steven James to suggest some gifts that can help the tech lovers on your list to tell their stories! We’ll keep it very reasonable – $100 doll...
With Thanksgiving weekend here and December 25th exactly a month ahead, we at Steven James will suggest a few holiday movies – and give a shout out to an old Christmas season TV classic (that often fl...
November is the time of the year when Americans are encouraged to put emphasis on the aspects of their life that they are grateful for. Seen as the 'kick-off of the holiday sea...
That time of year is quickly approaching, and the holidays are among us! So, it's time to start thinking and searching for that perfect gift for your boss, fellow employee, business client, and whoeve...
That time of year is quickly approaching, and the holidays are among us! So, it's time to start thinking and searching for that perfect gift for your boss, fellow employee, business client, and whoeve...
As storytellers ourselves, Steven James does a monthly series on nationwide movie releases in the US. November movie releases 2017 are here and so the movie industry has two more months to push t...
It is no surprise that Google has and continues to shower today's world with new and improved material that always aims to make our lives a little more interesting, and a lot easier to navigate. From ...
It is no surprise that Google has and continues to shower today's world with new and improved material that always aims to make our lives a little more interesting, and a lot easier to navigate. From ...
Two weeks ago on October 8th, the Saint Paul Quarter threw its inaugural block party – and we say inaugural because it was so much fun, participants have already agreed that we’re going to do it again...
The fall season is one to look forward to for many reasons, for the fall leaves, apple picking, haunted hayrides, and of course the pumpkin seeds. Though, it's also the season of new releases, exempli...
We at Steven James continue our monthly series on movie releases in the US. We focus this series on the nationwide releases because there are so many movies released in limited runs or in specialty h...
It's no secret that in the past few weeks, the United States has been bombarded by natural disasters from sea to storming sea. With hurricanes and wildfires left and right, those who have loved ones s...
We have some very exciting news for those of you that live and work in the St. Paul Quarter: The 1st Annual SPQ Block Party 2017 is now official. We've gathered some of the great businesses in the a...
In recent studies, there have been some surprising results in terms of LinkedIn and its presence in today's social media marketing. Some have asked an important question for their marketing team or bu...
It’s September, the time when everything shifts gears to some degree: the seasons are changing, students are returning to school, we’re moving toward the end of baseball and the beginning of football,...
Within the past ten years, activities to pass the time have evolved from reading a book to scrolling through a timeline. When a baby is born or a graduate walks across the stage, our instinct is no lo...
As the summer dwindles down, it is not uncommon to feel like you have checked everything off of your summertime bucket list. Not to mention, the sunny season has a tendency to drain our bank accounts....
The last full month of the summer movie season is here. August usually can mean one of three things: the crowning achievement of a successful summer run, a bailout month for a sub-par season, or the ...
If you're not familiar with this part of downtown Rochester, St. Paul Quarter is one of the many places in the city that holds a rich history. St. Paul Quarter is a downtown neighborhood once known as...
When it comes to establishing a powerful social media presence, keeping up with the latest online trends can be tricky. Have consistent information, relevant content and interesting posts can easily ...
It’s the heart of the baseball season, and after hovering around the .500 mark for much of the beginning of the season, our Rochester Red Wings have played good baseball and put themselves firmly in t...
Ever wondered how much you could do in one day? When we're not working, it's nice to take a day to spend with our families, our loved ones, or even just ourselves, but we also don't want to spend too ...
The must-see movie releases July 2017 are hitting full-stride as we have made it to the end of the K-12 school year. Things have been up and down thus far as far as Hollywood goes. Wonder Woman and ...
Ever since we moved here to our location on Water Street in January 2017, we have been itching to find other small businesses near us. Because of this, we are so excited to be apart of St. Paul Quarte...