Advertising

Team SJ had the great fortune of collaborating with legendary Golf Channel personalities Rich Lerner & Brandel Chamblee for a PGA Championship event.

As storytellers and consultants, we find ourselves popping a lot of balloons to combat misunderstandings about what your efforts to market, advertise or brand to your customer is thought to be versus what it should actually be.

We’ve all had those Whiskey-Tango-Foxtrot kind of days where we look at someone and think (or just plain blurt-out), “What?!” It surely made sense in the other person’s head, but by the time brainwave transmission occurred, something got lost in translation.

Use the start of 2022 to evaluate closely and give deliberate thought to the idea that Passion and Energy Are Tactical.

Have you ever wondered how some people accumulate thousands of likes on their social media posts?