Meet the Crew

Our Mission: Telling your story through unparalleled video production, strategic campaign development, and media implementation.

Jim Pavone Portrait

Jim Pavone

Managing Partner

Meet Jim Pavone, Managing Partner

Steven James is the vision of Jim Pavone, a successful Rochester business owner, and pioneering entrepreneur. Named in honor of his late uncle, Steven James Pavone - the man who started their thriving company YPC Media which serves over 4,000 clients - Jim has constructed with Steven James a full-service multi-media company to meet the commercial marketing needs of companies and organizations large and small, while also pivoting to create original content for mobile devices, computers, televisions, and motion pictures.

Jim's idea was to assemble the best collection of talent that he could, a pool of individuals with experience in foundational sectors of the economy, both public and private - media communications, public relations, entertainment, real estate, and education to name a few.

Luci Breuer Portrait

Luci Breuer


Luci is the chess master at Steven James, moving the pieces around the board to ensure delivery of our marketing solutions. Having run her own agency in the past, Luci has a keen understanding of every facet of marketing, including media planning & buying. A powerful negotiator, Luci has executed media purchasing strategies for several major automotive groups and retailers.

A mom, a marketer, and a champion of the client, Luci is an integral part of Steven James’ ability to be expert story tellers.

Brian Coughlin Portrait

Brian Coughlin

Creative Consultant

Brian is a multi-talented artist who is familiar with many of the various facets of the arts community. In the theatre, Brian has performed in over forty plus productions and has directed a wide variety of plays including Death of a Salesman, Proof, The Normal Heart, August: Osage County and One Flew Over The Cuckoo’s Nest.

Over the last several years he has spent time freelancing as a writer, producer and director on a variety of film and video projects for the Eastman Kodak Company, Great Atlantic Pictures, Markethold Productions, and the Rochester City School District. Brian has also worked on several feature-length films written and directed by fellow Rochesterian, Nicholas DiBella, the most recent being King’s Faith and Wildflower.

Brian is also an accomplished graphic artist and award-winning singer-songwriter who performs regularly throughout the region and is the creator and host of the long-running Rochester music series, Songwriters in the Round.

Nick DiBella

Nick DiBella

Creative Consultant

Nick is an award-winning writer and director whose self-taught knowledge in filmmaking began at the Eastman Kodak Company where he created films for Kodak's Entertainment Division. There, he produced dozens of marketing films showcasing motion picture products and won the prestigious Golden Hugo Award for Sales and Marketing for his work on Kodak's EXR campaign.

On the feature side, Nick's screenplays Runnin' Home and Address Unknown were produced for cable TV and his spec script, Chasing Bobby Jones, was sold to Warner Bros. Other produced screenplays include Kart Racer (2002), released by MGM and broadcasted on ABC Family, and Cherry Crush (2005) released on Showtime.

Recently, he directed the inspirational drama King's Faith (2013) released worldwide by Sony Provident, and the psychological thriller Wildflower (2016) currently in release worldwide by Sony Provident and Faith Street Films. He is a member of the Writers Guild of America.

Thom Georgia Portrait

Thom Georgia

VP, Branding

If Steven James was a Madison Avenue firm, Thom would be Mad Men’s Don Draper. Although he would more allign with Anna Wintour minus the over-sized sunglasses. He is the one laser-focused on the nuances of messaging from the adherence to proper color theory to the emotion of the room when the final presentation is unveiled.

Prior to joining the team, Thom spent the last decade perfecting his craft in political and non-profit marketing. Hailing from NY’s Capital Region, he has worked with and led marketing and communications teams with some of government’s biggest power players, including his time in the NYS Governor’s Office of Employee Relations. During his tenure in politics, his work received the Empire State Development award for best in class branding & marketing.

Chris Hart Portrait

Chris Hart


Chris was the senior cinematographer for Kodak's Entertainment Imaging division for many years. In this position, he was responsible for producing and shooting marketing films used in launching every new motion picture stock that Kodak introduced since the late 80's.

In addition, Chris has taught cinematography workshops for film students and industry professionals in over twenty countries around the world. He left Kodak in 2011 and since then has shot numerous commercials, dozens of videos for healthcare clients and an independent feature.

With his eye for well-designed lighting and composition, Chris creates consistently remarkable images. Coupled with a good sense of humor and calm intensity on the set, his work ethic as a cinematographer is a great asset to any production.

Nate Mancini Portrait

Nate Mancini

Video Production Manager

Nate Mancini is a video producer with a passion for all kinds of excellent art. He manages the video division at Steven James and takes on anything from scripting to shooting to post-production. With a background in both filmmaking and marketing, Nate loves bringing clients’ stories to life on video.

After graduating from Grove City College in 2013 with a degree in marketing, Nate managed video production at EarthLink, a nationwide network services provider. He also has experience in narrative filmmaking — he wrote and directed the feature film “Asleep in a Storm” in 2012 and the short film “Pastime” in 2015. “Pastime” won awards at the Rochester International Film Festival and the Buffalo Dreams Fantastic Film Festival.

Nate is the founder of Forefront Festival, an organization that equips Christian creators to take their art to the next level. He has hosted events in Pittsburgh, PA and Rochester, NY featuring distinguished artists like tap dancer/TED Fellow Andrew Nemr and pop/folk duo The Gray Havens. Whether it’s making something himself or shining a spotlight on other creators, Nate is a firm believer that excellent art can make a positive difference in our community.

Jess Pavone Portrait

Jess Pavone

Public Relations
& Social Media Manager

As a singer-songwriter, Jess strives to help others find their voice and tell their story. Graduating from SUNY Fredonia with a Bachelor of Science, studying public relations, communications, and business administration, she has a true passion for everything communication. Jess believes in the positive power of social media, interpersonal relationships, and maintaining authentic brand identity across all mediums and interactions.

Jess has done PR for Fredonia School of Business, the Literacy Volunteers of Chautauqua County, The Riveters all-female a cappella, and for clients right here at Steven James! A proud third generation member of the founding Pavone family, Jess looks forward to devoting her career to continued research and understanding of the industry.

Paul Root Portrait

Paul Root

Content Chief

An award-winning creative writer, Paul's career has included crafting and delivering customized communications for public and private organizations for many years.

When Paul was a graduate student, world-renowned writer Nikki Giovanni selected his 'White Rats' as Story of the Year for the international English Honor Society's publication 'The Rectangle.' In the ensuing years, he has had five feature films produced of his scripts, optioned numerous others, and has had four books of fiction published.

Additionally, Paul has written and edited professional presentations, commercial pieces, and plays for the stage. His work has earned him membership in the Writers Guild of America.

Brian Wrasman Portrait

Brian Wrasman

VP, Marketing & Innovation

Brian is known for his innovative marketing ideas and strategies and has worked with thousands of clients from many different industries. Prior to joining our team, Brian launched and ran CrossPointe Studios for 12 years and developed multiple product lines aimed around video, web development, and interactive media.

Brian is focused on solving his client's biggest problems by finding solutions that move their business forward through video, web, and social media strategies. Brian has also recognized as a keynote speaker at multiple industry conferences where he has shared his insights of connecting established businesses to a young, social-media-focused generation. Brian and his wife Brittni love living in South Charlotte with their four children.

Gary Sajdak Portrait

Gary Sajdak

Director of Sports Marketing

Gary comes to Steven James with a wealth of diverse experience in the advertising and marketing fields. He has held every management position in the industry, including owning an agency. His expertise includes multimedia advertising, sports marketing, public relations, broadcasting, image consulting, commercial production, graphic design, event management and more.

Nikki Cammilleri

Nikki Cammilleri

Marketing Intern

Nikki is currently a senior at Roberts Wesleyan College with a major in Marketing. Her passion for helping people and businesses reach their potential through the application of creative strategies has led her to pursue a Master’s degree in Strategic Marketing upon graduation.

In addition to her coursework, Nikki has been working as a professor’s assistant since her freshman year, but a 2019 summer internship has extended into another part-time position at Steven James. She also has a propensity for social entrepreneurship, in which she has organized various fundraising projects for the homeless in Rochester, and children in Haiti and Guatemala. Nikki has won multiple scholarships and awards for ethics, art, dance, personal excellence, and entrepreneurial work. She is a valuable component in assisting the creative team.