Social Media Trends: How to Build Credibility Online

Have you ever wondered how some people accumulate thousands of likes on their social media posts? In our fast-paced digital world, new strategies for monetizing online are constantly being developed. One of the more recent ways to make money in the online world is by becoming an influencer on social media. But what exactly does that mean, and how can someone make money simply by posting on Instagram a few times a week and promoting a free product? It turns out, social media influencers have learned the key to having a successful online presence: credibility.

Why Credibility Matters

There’s a reason people follow influencers; they have gained the trust of their audience by only promoting products that support their brand, and by posting content that is relevant to the audience they want to reach. This supports the concept that consistency creates trust, and trust from your audience gives power to your content. Once you have established a following, your content can be used to tell a story, send a message and stir conversation like never before.

Moral Of The Story? Post With Intent.

So, how does a social media presence make that jump to the next level? Sure, we all want to be paid for promoting free stuff on our Instagram, but credibility is also necessary when it comes to posting as a business. Before sending out a new piece of content, ask yourself: “Is this post showing my audience an insight into my business or reflecting consistency in my brand?”


Are you looking to give your business a credible, consistent online presence? The Steven James team is experienced in establishing an online presence for businesses in a variety of industries and sizes. Reach out to us today to find out what you could be practicing to make your online presence the best it can be.



Hi! My name is Brianna aka Brie aka Breezy. My passion is storytelling by day (video, writing & graphics!) and arts and crafts by night. I’m somewhat of an art addict- no medium is too big or too small to take on! My life motto? “The only time I set the bar low is in limbo”-Michael Scott

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