Social Media Trend: Instagram’s All Caught Up Tool

Social Media Trend: Instagram 'All Caught Up' ToolWe all know that social media platforms are constantly changing and updating to make it easier for users to get faster results. Well, we are here to tell you that this social media trend continues, with Instagram’s ‘All Caught Up’ tool. This tool informs you when you have seen all the content that has been posted by those you follow. Here are the many reasons on why Instagram added this new element to their platform as well as how it is going to help Instagram users.

Keeping Current

Instagram took action to user’s complaints about not being able to keep track of what posts they’ve seen. This problem stemmed from Instagram’s algorithm-driven feed. Now that your posts appear out of chronological order, it can be difficult to keep track of where the new posts end. Now, you’ll be able to limit your time scrolling through, which will help users better manage their time.

Time Managment Social Media Trend: Instagram 'All Caught Up' Tool

CEO Kevin Systrom says, “We’re building tools that will help the Instagram community know more about the time they spend on Instagram – any time should be positive and intentional. Understanding how time online impacts people is important, and it’s the responsibility of all companies, to be honest about this. We want to be part of the solution. I take that responsibility seriously.” This is all due to a published report saying that if people spend too much time on social media it can have a negative impact.


Instagram is not the only social media platform keeping track of usage. Facebook is jumping on as well, reportedly testing a new “Do Not Disturb” setting, meaning that you can preset when you would/wouldn’t like to receive notifications on your phone.

Now that you know more about what is coming for Instagram, check out these tips on how to take better Instagram pictures so that you can make sure your posts are the most memorable ones. Connect with us now to learn how we can make a custom marketing plan for your business!




Hi! I'm Jess; also known as Jessica Taylor, or JT! I am a singer/songwriter based in Rochester, NY, and graduate of SUNY Fredonia with a bachelor's degree in public relations, communications and business administration. ---> “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

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