Goals for Adrian Jules
A client with such an impressive status as Adrian Jules posed both challenges and opportunities for Steven James. The main challenge in creating effective multimedia was making certain that it matched the tone, style, and degree of excellence for which Adrian Jules is renowned. But Steven James also found the opportunity to utilize the strengths and history of Adrian Jules to tell their story and elevate their brand to an even higher level.
Video Production: Our goal was to be comprehensive, making sure that each step of the Adrian Jules’ experience has a video component: the making of the suits, consumer education on the company process and philosophy, and coverage of community events and client celebrations that make it all worthwhile.
Responsive Web Design with Blog: The main goal in website creation was to build a responsive site that was intuitive to users’ needs, easy to navigate, visually inviting, and included an engaging blog.
Social Media: The chief objective was to generate anticipation for the next chapter in the Adrian Jules’ story. Showcasing new fashion designs, covering community events, and consistently highlighting the company ethos provides interest for what is new while reinforcing the timeless elements of the Adrian Jules’ culture.
Steven James produced a package of videos for Adrian Jules, covering a variety of events such as Fashion Week in Rochester, trunk shows where AJ displays designs and concepts alongside participating sponsors, and car shows that help to raise awareness and funds for local charities. We also created marketing videos such as ‘AJ Style for The Aisle’ which tells the stories of actual Adrian Jules’ clients and their experiences.
At Steven James, we create customized posts for our clients’ social media campaigns. We created unique content tailored toward Adrian Jules’ target demographics, designed to spark interest and conversations. Within 60 days, the social media campaign produced significant increases in impressions, engagement, reach, followers, and likes.
FIRST 60 DAYS SOCIAL MEDIA CAMPAIGN RESULTS:
Content Creation & Supporting Services
Steven James handles all aspects of content creation for Adrian Jules. We generate engaging social media blog posts on a variety of subjects for the image and fashion industry. We design and produce posters, fliers, and other print materials, as well as professionally crafted press releases as needed. These various elements combine to provide a full-service content delivery approach.
From the Client
Success in a business-client relationship depends on communication. The team you’re considering for your marketing needs to communicate a mastery of its craft. They must provide a genuine comfort level that you can ask anything – no matter how small or how obvious it may seem – without being judged. They need to demonstrate anticipation – having an answer ready for you before you’ve even fully formulated the question. And just because they want your business, they cannot simply echo what you’re saying – if I only needed to hear my own voice and counsel, why would I need theirs?
Steven James delivers on every level of communication. They’re responsive to my concerns; they collaborate, they guide, and they listen. It starts with their leader, Jim Pavone. He brings a personal touch to every exchange that sets you at ease and allows for a free flow of ideas. And it carries through every department: from Sharon and Abbey and the social media team managing the steady stream of our online presence, to Katie handling all aspects of our website, to Chris and the video production team covering our events and producing top-quality visual content for us.
A professional team can step in and take a raw idea or a piece of cloth and craft it into something special and unique. That’s what Steven James has done for Adrian Jules, and that’s what they can do for your business, too!
Owner of Adrian Jules