Once again, Facebook-owned Instagram is on the move. In order to stay ahead of the game, you need to be innovative and current on what’s trending. The news is that Instagram is creating a new standalone app for shopping that won’t take away from their already visual user-experience.
What Can We Expect
According to The Verge, “the app – which may be called IG Shopping – would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.” As a user, IG Shopping would be directly connected to the Instagram business pages that you already follow. While the Instagram business pages will have the option to link IG Shopping channels to Instagram posts.
How It Will Work
There are countless monthly active users and more than 25 million active Instagram business profiles. The rise of business profiles has brands wanting to utilize all resources and the creation of IG Shopping with help. Yes, this might create additional competition for Instagram, but according to The Verge. “Over time, Facebook could introduce more tools for merchants who are building their businesses on Instagram, directly challenging e-commerce platforms like Shopify, according to a person familiar with the company’s thinking. Most online businesses need an Instagram account already, the thinking goes; many of them would surely use paid business tools if they became available.”
At the end of the day, IG Shopping can open up a lot of options for Facebook and Instagram. It is to be determined if splitting Instagram will be an effective strategy, but it will help the platform to create a pleasant shopping experience.
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